SMS Short Code Service - An Investment

SMS Short Codes are specially formed telephone numbers. As the name goes, these are significantly shorter than the conventional mobile or landline phone numbers. They are mainly used for directing MMS and SMS services from mobile phones or even fixed landline phones. The trend of these SMS Short Code service is fast catching up. More and more companies are investing in these SMS Short Code Services for gaining insight into the customers' preferences. These codes have carved a unique place for themselves in the mobile industry as well as in the commercial market wherein brands seek help from these services to engage in value added services. Companies as well as communication mediums use these codes for gaining feedback from the audience for example television voting, charity donations, subscribing and unsubscribing ringtones etc.

There are two types of SMS short code services- dialing and messaging. The messages that are sent to through them cost more than the standard SMS. An SMS Short Code Service provider equips the companies availing the service with a keyword. The keyword is unique to each company which enables the service provider to know that a particular message is meant for a particular company who thereafter direct the message to that short code.
These services can be used for:

• Business Generation
• Conducting SMS contests
• Receive feedback from customers
• Database creation
• Surveys
• Information on demand

Indian markets have seen a commendable development in the domain of Short Codes. There are a number of companies which offer the services of short code on a monthly basis. The Short Code India service is highly interactive and is equipped with proper technical support from the provider. The service provider can guarantee a line-up of keywords and keeps a back-up of all the queries and inquiries sent by the end user.

In India, they comprise minimum of five digits and start with the digit '5'. Each five digit number can be further extended with three additional digits as per the choice of the company. The messages sent to the via these services are also known as Premium Rate SMS Messages which can cost up to Rs 6 per message as per the service charges of the operator.

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